A trademark license is an agreement in which the owner of the trademark (or group of trademarks) allows another company to use the owner's trademarks in a certain way. As an example, you may ask CST for a license to put CST logos on backpacks which your firm will produce and sell.
Licensing offers several benefits to both parties. As mentioned, it allows the “licensee” to associate its products with a brand that is already well-known and highly regarded by the public. The “licensor” is able to expand the scope of its brand, offer its customers a larger variety of products bearing its trademarks, improve the legal protection of its trademarks, and monitor the quality of the products that carry its trademarks.
CST International is always looking for the right companies with whom to enter into license agreements for the further commercialization of the CST trademarks. In order to be considered, the company must meet certain criteria and standards with respect to the quality of its products, its ability to market those products, and the fit of its products with the CST brand. The company must also be able and willing to make a financial commitment that includes an advance payment of an annual minimum guaranteed royalty and periodic royalty payments based on a percentage of sales. The company must also carry general liability and other appropriate insurance with respect to its business operations and activities.
If you are interested in learning more about the possibility of CST trademark licensing, please call 1-800-245-4118. We look forward to hearing from you!